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Deliver the best of online… at the point-of-retail

Right now consumers use mobile devices to help make purchase decisions while in a retail store. In fact, Motorola released a study recently indicating 51 percent of retail shoppers around the globe used their mobile devices in some capacity to help make a buying decision during the 2009 holiday shopping season. Consumers want the kind of specific and detailed information they find online – like user reviews and discounts – to help make informed purchase decisions. Shoppers intuitively know this information is available, but not accessible in a traditional retail setting. This great content should help shoppers make informed buying decisions at retail, and that is possible with the mobile Web.

http://www.mobilehelpers.com/adamterwinski

Amplify’d from mashable.com

Sometimes you need to send a text message, but you forgot your phone, or you have poor cell reception, so what can you do? Or you just prefer the comfort of the full keyboard to the crammed one on your phone? No problem, we’ve got 10 sites to help you get started with staying in constant contact with your friends, families and even your customers.

Bloove.com – Get your phone contacts on the Bloove site, and then log in and manage them as well as send them text messages directly from the site.

ClearSMS.com – A professional SMSing service for businesses to send out mass messages to their customers to alert them about specials and sales. All messages are assigned a value in credits an you purchase more as needed.

GizmoSMS.com – GizmoSMS lets you send texts to users in over 50 countries an a slew of carriers inside each of those. While it is free to use, it does not allow space for identifying yourself except inside the body of the text.

Group2Call.com – Allows you to import your contacts, break them up into groups and send all the free texts you want to them. Also offers the chance to broadcast voice messages, but you have a limited supply of those.

Jaxtr.com – This one requires the person you wish to text to have the widget (like the one pictured above) installed on their blog or social networking profile, but if it’s there, you can text the member if they live in one of any 38 countries.

OhDontForget.com – Not only can you text people, you can schedule them for later delivery.

SMSGupShup.com – A system to allow you to send one text message to a number and they will then resend it out to every member that belongs to your group, up to 5,000 people in size.

Swaggle.mobi – A service for small groups to SMS each other at once; accessible via iPhone as well as by the web.

Yahoo Mobile – Yahoo Mobile lets you send and receive phone text messages; you will not be charged for sending the SMS; but the recipient might be charged the standard messaging rates for receiving or replying.

Yellowpipe – Mainly a web host, but they happen to offer a quick and easy SMS feature when you just have to get out a text quickly. They do allow you to enter a return number.

Read more at mashable.com
 

Mobile Marketing in the World of Phones

Recently, the miniature smartphone has replaced many PCs and laptops through its pocket-sized convenience and at-your-fingertips accessibility to the online  internet and search for local services businesess.
Recent surveys show that nearly half of the people in the United States use a smartphone while one in five people access the internet daily through mobile web browsers. How can we tailor our mobile marketing towards consumers who have adopted this new, easily accessible tool?

Smartphone Users and Mobile Marketing

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There are some websites that have been designed so effectively that they catch our attention as soon as we open the page, and there are others that we may give very little attention to due to how bland or dull they seem at first glance. When viewing a webpage on a smaller screen like that of a smartphone, the design and layout of the page is crucial. The visitor’s interest needs to be caught immediately within that cramped eight square inch screen so they will give the site a chance and look into it further. By using easy to read fonts, and dressing up a page with colors and pictures, short paragraphs, and catchy titles, we can be certain that visitors don’t get bored of a website too quickly. As a result, they may take the time to look into it further, exploring more and seeking more information available on the website.
This brings us to the next important accommodation needed for a smartphone browser and marketing for mobile world. Navigation of a site can be the key that makes or breaks the chances of a page visitor continuing to browse the website or getting frustrated and leaving. When a page adjusts to fit a smaller screen, it limits the amount of zooming in and out that can make navigation difficult and nearly impossible to have patience with. Some sites tailor to the smartphone user and automatically open a mobile view rather than the full site view for larger computers. Here, only the most important information should be viewed by the consumer. This means the remaining information that is not immediately needed must be omitted. However, text and most pictures comfortably format to the smaller screen with minimal or no resizing needed. By having the page adapt to the size of the screen used, you can be assured that the website guest will not lose patience with navigation and may step into the full view to research the site further.

Use Apps Don't Forget Them!


Along with easy web browsing, smartphones are created for various apps and use in the social networking world for marketing online . Some phones come with apps already installed like that of Facebook and Twitter. Recent studies show that nearly half of adults and a larger percentage of teens and young adults use these social networks. Within that number, the percentage of those using mobile devices is greater than those using desktop computers. If we increase our marketing on social network sites and related apps that are readily available to this growing number of smartphone users, we will tremendously increase the amount of people viewing our website.

Technology is getting smarter, faster and smaller. Having a website that grows with the times is just as important as simply owning a website once was when web browsing first began. A couple of decades ago, companies that led the way through branching out online have been shown to have grown more than companies that didn’t make use of the new technology. In present day, those that fail to reach out to the mobile world will also miss a great opportunity. If we properly set up a web page so that it’s easy to navigate and small screen friendly, it will accommodate the growing number of smartphone users. By designing your website accordingly for the smartphone user, you will have greater confidence that your company will continue to prosper in these new and changing times.

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