Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative. The social networking community is a fragile, collaborative ecosystem. Make the commitment. People will follow a trail of dependable, exciting, instructive news. But once the trail goes cold, they’re gone and likely never to return.



The sample social networking agenda below can be used as a springboard for designing one that suits your schedule and the community channels you’ve joined.



Check Twitter via a program like HootSuite. Respond when necessary. Follow the @replies that make sense.

Check LinkedIn. Reply to emails and comments when appropriate.

Scan Twitter followers for relevant conversations to join.

Check your business's Facebook Page for questions and respond when necessary.

Scan Google Alerts for brand and company mentions. Respond as appropriate.



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