Most marketers engaged in social media can determine how many times social content is viewed, shared and clicked. Smart marketers are going a step further by using analytics to see how posts on Facebook and Twitter are influencing the bottom line.
Social analytics can turn social media involvement into a social media strategy. In this webcast, USA Today discusses how implementing a social media measurement strategy using the Adobe Digital Marketing Suite helped them pinpoint and focus their attention on areas that were driving the most engagement and revenue for their company.
This webcast and guide will discuss:
- Best practices to promote your brand on Facebook and Twitter
- Using social media for customer service and engagement
- USA Today's social media measurement strategy
If you can't gauge what social media content is successful then you cannot improve and optimize your social media strategy. Download this webcast and guide today to elevate your social media marketing.
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